Our story
A garden she never had, set in jelly.
Sugarcoaster is Nabilah Lutfi's home kitchen in Ara Damansara, where every cake is carved by hand, one petal at a time.
It began with grandma's colourful jellies.
Nabilah grew up living with her grandmother, who made bright, layered jellies for every family celebration. Years later, the first bite of a 3D jelly cake brought that taste rushing back, along with the flower garden she never had growing up in the city.
She took a class with her mother and sister, then another, and another. What started as a family day out became a craft she practised every day, and soon an Instagram shop. Eventually she put her engineering master's on hold to make jelly cakes full-time.
“I want to recreate the taste of the jelly that my grandmother used to make.”
Nabilah Lutfi, founder · as told to Vulcan Post
Slow, careful, by hand.
Each design is built upside down in clear seaweed jelly. Petals are drawn in with fine tools and coloured milk, then the base is poured over to hold them in place. Depending on the design, one cake takes between two and six hours.
Because jelly is at its best fresh, we only make your cake the day before it leaves our kitchen. Keep it chilled and it stays lovely for three to four days.
- 2–6 hoursof handwork per cake
- Day beforemade fresh for you
- 3–4 daysin the fridge
Sharing the craft
Nabilah also teaches small hands-on classes, so you can carve your own jelly flowers and take a cake home.
